یانون دیزاین ... yanondesign

نگاهی روزانه به طراحی و هنر
نشریه‌ی ‌الکترونیکی روزانه؛ جسـتاری در هـنر و طـراحی
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دوباره یانون‌دیزاین

قریب به نه ماه از آخرین پست انتشاری یانون‌دیزاین می‌گذرد! و دقیق‌تر قریب به یک سال از کم فعالیت‌ شدن و خسته‌ شدن یانون‌دیزاین!

یانون‌دیزاین تا پیش از این یک سال، با جامعه بزرگ و علاقه‌مندی از حوزه طراحی ، معماری و هنر آمیخته شده بود. خیلی‌ها در سال‌های ۸۶ که فقط به فرستادن ایمیل‌های گاه‌به‌گاه دیزاین به صندوق ایمیلی معدودی از دوستان ورودی ۸۵ دانش‌گاه هنرم مشغول بودم تا همین آغاز سال ۹۶ ، کم کم روزانه با ایمیل روزنامه یانون‌دیزاین، سیر اینترنتی خودشان در جهان هنر و طراحی را شروع می‌کردند. خیلی‌ها ابراز لطف فراوانی را در این سال‌ها به تیم فعال یانون‌دیزاین ابراز کرده‌اند و همین خیلی‌ها و بسیاری که منتقدانه و تیزبین همیشه ما را مدنظر داشتند، عمده انرژی و انگیزه پیش‌برد حرکت یانون‌دیزاین بودند. 

واقعیت آن است که مسائلی شخصی برای یک‌سالی این حرکت را متوقف کرد... اما عمده انگیزه‌ای که این سال‌ها پشت یانون‌دیزاین بود و اتفاقات خوبی که پیرامون آن در سال‌های گذشته افتاده بود مانع آن می‌شد که به کل یانون‌دیزاین را فراموش کنیم....

ما به امید خدا از امروز یعنی ابتدای اردی‌بهشت ۹۷ دوباره با انگیزه شروع خواهیم کرد. با هم از جهان هنر و طراحی خواهیم دید.... روزانه و پابه‌پای تحولاتی که در پیرامون‌ ماست.

Kring Kumho Culture Complex / Unsangdong Architects

سه شنبه, ۱۰ اسفند ۱۳۸۹، ۱۲:۰۰ ق.ظ
اگه دروغ نخوام بگم، الان یادم نیست اون زمانی که این رو فرستادم به بلاگ تا یه روزی پستش کنم، چی به نظرم‌ دیدنی اومده بود!!!! حالا ضرری که نداره.... دیدن!  
چیزی رو دیدنی دیدین که دل تون خواست به بقیه بگین کامنت کنین ناچار....

Courtesy of  Cooperation
Architects: 
Location: 968-3, Daechi-dong, Gangnam, 
Site Area: 4,110.9 m2
Building Area: 3,153.58 m2
Gross Floor Area: 7,144.53 m2
Design Period: May 2007 – July 2008
Photography:  Cooperation
   
We, , are proposing a rather unfamiliar approach to architecture, , which was exemplified in Kring_Kumho Compound Culture Space. Brand strategy, once used to be employed only by profit organizations as a means to create monetary assets, has evolved endlessly to reborn. Profit organizations are under more severe surveillance than ever before by public and required to demonstrate social responsibility of their own brand. Branding had been a useful tool for marketing, now it is re-categorized under brand new realm, which includes spatial concept. We would like to focus on new models of branding such as , or . defines any and all marketing activities by profit organizations to provide a space as a direct means to satisfy customers’ needs or desire, or offer a spatial experience to customers by making themselves reconsider a profit organization or the image of that particular brand with space.
Courtesy of  Cooperation
Space, as well as spatial design, reinforces its image as a medium for facilitating communications between companies and consumers, as opposed to simply perform its previous role to provide a place for containing customer’s human behavior.
We can figure out that space design with brand identity, or design which symbolized brand identity can positively impact on customers by making them improve and reconsider a brand image.
Courtesy of  Cooperation
The meaning of brandspace does not end at delivering brand images to consumers with the medium of a space or location. We live in a . Jean Baudrillard once mentioned that consumption of a product or commodity does not limit itself by suggesting consumption of usage value, the fundamentals of consumption is to satisfy human needs of social and cultural elements including happiness, comfort, success, abundance, power, authority, and modernity. People purchase and consume product or commodity to make themselves look better and gain social status or authority at the same time. Through these series of social process, consumption creates productive codes. The perspective of Baudrillard on consumption has notion of pessimistic point of view, although it is interesting that his idea on consumption as social meaning to be proliferated through the process of definition. The notion of brandspace can be proliferated with that kind of attitude. The impact on the meaning process of a brandspace does not end in simply consuming brand images, rather reinforcing and reproducing cultural influence and public sociality. It has to be shifted as .
Courtesy of  Cooperation
Our intention is to construct an architectural building to create codes for companies and consumers to facilitate communication, then embed an identity in that architecture. is the concept that we applied when we designed Kring_compound culture space to realize brand identity for the client. The way we approached to create this building was different from conventional method. It was about creating an urban sculpture, then compose a compound space in it. The innovative requests, which was made by Kumho E&C Co. and the conversion of conception on architectural design work which we proposed made it possible for us to approach to the project differently to create an unconventional brand icon.
Courtesy of  Cooperation
The brand image of Kumho E&C was transformed as brand identity through the architectural shaping process. The starting point of Kumho brand was putting emphasis on ‘harmony’. Through the architectural interpretation process, the phenomenon of harmony was connected and emphasized to the city and society with undulation, then the notion of undulation was deepened. We wanted to gather various elements of nature, life, and city harmoniously and that essence of harmony to rush out to the city creating echo and undulations, and that became the brand scenario of the project.
Courtesy of  Cooperation
Projecting images to the city and sucking up the energy of the city at the same time, gigantic , was born that way, which leads to the concept of ‘Dream’ as well. We wanted this to be the monument of the city day and night, specifically, a lighting sculpture when it is dark. Moreover, it becomes a pure white space when entered into, and contains all and any types of cultural program. The pure white space which achieves spatial surrealism is acting as a stage for performance. Just like a stage changes itself to conform to the types and story of a play, this becomes a compound space to fit itself to diverse needs. Cultural art management program was conceptualized so that this space can be operated by professional curator(s) to offer something more significant than just temporary events. Compound space, a passageway to communication can be proposed through the innovation of internal program which contain diverse possibilities.
Courtesy of  Cooperation
Fundamental understanding on methodologies to create a brand and sale is required. Selling a design does not stop at responding to consumers’ needs, rather stimulate their emotion and then create new need for production.
The bases of societies were shifted from the product production to that of information as alchemy based society was changed to more of preference and image focused society before. It is more important than ever before for an architect to create his or her own brand and then convert that to a product armed with newly conceptualized brand value for the coming information age. It is critical to define where to put your coordinates to move around because there are no more boundaries existing between roles for architects, the scope of activities, concepts for architectural spaces, nor realm of it.
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‘Architecture as product’ can be another way of expanding your horizons and work as an opportunity for you to create a cultural band along with new culture, society, and architectural market.
* Location to be used only as a reference. It could indicate city/country but not exact address. 
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