کیسههای پلاستیکی و پاکتهای کاغذی که این روزها هم به واسطهی خرید آخر سال دست مردم زیاد دیده می شه، معمولا یکی از بسترهای خوب تبلیغاتی هستند. چون یه جورایی بیلبورد محرک و بدون هزینه ای برای شرکت تبلیغ کننده به حساب میان.
اما خب کمتر مثل این نمونههای زیر، ایده های خلاقانه مشاهده می شه در این تبلیغها؛ در صورتی که خلاقیت های این چنینی گاهی یک پیام رو تا یک عمر در ذهن یک نفر تثبیت میکنن....
ASPE Crime Stories Bag
This bag was given when you bought a book by Belgium’s most famous crime-writer.
Shumensko Beer Crate
Advertising Agency: Noble Graphics Creative Studio, Sofia, Bulgaria
Volkswagen Golf GTI Bag
Advertising Agency: Agence V, Paris, France
MERALCO: UNPLUG TO SAVE
Advertising Agency: TBWA, Philippines
Meralco, the Philippines’ top supplier of electricity, aimed to show goodwill to its customers by educating them on how electric consumption works and how to read electricity bills.
Special bags that combined Electricitips or information on how to save electricity and ways to practice smart electrical consumption were given away during Christmas bazaars and Meralco mall events.
Greenpeace – Give Me Your Hand
Advertising Agency: dentsu, Beijing, China
Children with Autism
Art director: Yosef Khouwes | Copywriter: Bipin Jacob
Stop’n grow: Nailbiter
Credit: Jung von Matt, Berlin
Panadol
Daihatsu
Agency: Creative Lab, Cairo, Egypt|Art Director: Walid Abd Rabo
Red Cross – Volunteers Needed
Advertising Agency: Lem, Shanghai, China
Gaia: Animals Torture
Agency: Duval Guillaume, Brussels, Belgium
Sawney Bean – Cannibal of Scotland
Creative director/Art Director John Messum
ReVital
Antje Gerwien, from the University of Weimar.
Muse Bags
Agency: Tokyu Agency Inc., Tokyo
These bags were designed as color samples of hair extensions for distribution to visitors to a party at muse, beauty salon. So, hair extensions were attached to bags as handles.
Yulia Tymoshenko
Source: blog.ivman.com
Yulia Tymoshenko, the Prime Minister of Ukraine, iconic in Europe for her braids. Funny, but probably fake – the bag looks exactly the same as one of the Muse bags.
YKM Shopping Bag: Jump Rope
Agency: TBWA, Istanbul
Fitness
Publicis Frankfurt | Creative Direction: Gert Maehnicke
Clothes in Closets: Knucle Bag
Advertising Agency: Leo Burnett Lisbon, Portugal
Floating Magic-i Bag
Advertising Agency: Grey Kuala Lumpur, Malaysia
The brief: The agency was given the task to design a shopping bag for Magic-i, a magic shop. The idea: the handles of the shopping bag are made of transparent fishing line, which makes it look like it is being held without handles as if by magic.
Wheaties Shopping Bag
Alinna
Book
Headhunting Agency Shopping Bag
Olympic Shopping Bag
Tao Ma Design. All rights reserved.