Dr. Eric Schmidt, Google
Steve Wozniak, Apple founder
Barack Obama, former USA Senator
Larry Page, Google
Devon Spurgeon, Office of Warren Buffett
Steven Jobs, Apple
Jerry Yang, Yahoo!
Donald J. Trump
Ben Berry, the designer explained the thinking behind the design: "Mark gets a lot of mail thanking him from people with amazing personal stories made possible because of Facebook. We wanted to make something a little more personal and special for him to respond."
design and brand strategy specialists greenspace have developed a new identity, bespoke typeface
and website for zaha hadid architects.
selection of the characters from the typeface designed by miles newlyn with greenspace
following text from the official press release:
collaborating closely with zaha’s senior partner, patrik schumacher, greenspace and designer
miles newlyn have developed a brand identity that has a minimal feel. it is inspired by
the contemporary material and construction choices employed by ZHA, visualised through
the use of varying paper stocks, simple highlight colours and carefully chosen print techniques.
the ZHA created works. we wanted the work to speak for itself, not be over-powered by its brand'
adrian caddy of greenspace
ZHA use a wide range of computer program scripts combined with parametric theory
when creating buildings and designs. greenspace took inspiration from these to create
a set of patterns that can be used graphically across communication collateral and
to which future patterns can be added as new structures, shapes and forms are developed.bespoke and unique typeface
as part of the brand revamp, greenspace and ZHA’s patrik schumacher worked closely
to develop a bespoke typeface, called zaha hadid sans.
'the typeface uses two unique features: there is the folded detail, in which joins that are
usually truncated are divided by a slim gap to give the appearance of layering.
the other feature is a carefully stressed curve that flows from vertical to near horizontal
and back again.' - miles newlyn
identity guidelines / overview
the website acts as the ‘ultimate archive’ of everything ZHA has done - both built
and conceptual - with a CSM system that allows the archive to grow indefinitely.
greenspace has designed it to be a purely visual, never the same twice, mesmeric
encounter with the ZHA world.containing vast amounts of data, the site is an ‘inclusive’, user-friendly experience
that pushes the boundaries of other more traditional architectural sites. it enables the
user to modify, personalise and dictate relevant content. built in HTML 5, avoiding the
constraints of flash for ease of loading to ipad for example, it captures and exposes
everything that is current and ZHA related, worldwide. and it’s been designed to
be practical, so both students and press can download images, information and
biographies about the work and people that make up the ZHA brand.
greenspace design team:
miles newlyn (typeface)
zha project team: