تایپوگرافی یعنی هنر طراحی با حروف نوشتاری، که یکی از عمده ترین و مهمترین کارهاییه که ذیل گرافیک انجام می شه، در امور تبلیغاتی و بسته بندی محصول هم اهمیت فراوون داره. در واقع خیلی وقتها بستهبندی یک محصول لزوما ایده ای نوآورانه در نوع بستهبندی و باز و بسته شدن کالا نداره اما با متممی گرافیکی که در بسیاری موارد لازمهی اون تایپوگرافی هویت ساز ویژه ایه، کالا از سایر رقبای تجاری ش در بازار و در پیشخوان های فروش کالا متمایز می شه.
در واقع گاهی تنها یک خط و یک کار تایپوگرافی خوب کافیه تا یک کالا راه خودش رو در بازار پیدا کنه!
در این پست تعداد کالا مشاهده میکنیم که به واسطهی تایپوگرافی جذاب به کار رفته روی بستهبندی شون، سعی در تسخیر بازار دارن به نوعی! :)
Sometimes the most appealing products are not those that are priced the most reasonably, but the ones whosepackaging goes beyond functionality and crosses over to the artistic. Alberto Alessi said it best when he described his reason for his own aesthetic designs:
Some of the most aestheically pleasing packages and products rely heavily on excellent typography. At times, the perfect font is all that is needed to take a design beyond the ordinary, and very often a great font can stand alone with no other graphics or design gimmicks added to it.
The following collection of products and packages all have one design element in common: they all boast the use of fantastic typography. Take a look at some of the methods and reasoning behind these designer’s packaging projects and let each one inspire you to excellence in your own product and packaging designs.
Bzzz (Custom Font)This packaging for Natural Armenian Honey not only includes a box shaped like a honeycomb, but the custom-made font for the title stunningly combines the flight of bees and a honey dipper. Bzzz packaging was designed by Backbone Creative, a design company from Armenia.
Indian Stretchable Time, the “Ish Watch”Designed by Hyphen Brands from India, this packaging for the “Ish Watch” was designed with the Indian culture’s view of time. In India, when someone says to arrive at 3:00pm, they expect the arrival at any time after 3:00, hence “3-ish.” The typography includes several different Italic font versions. In another humorous twist, the three hour marks are listed as “12-ish”, “3-ish”, and so on with no other numbers included.
Acushla Organic Olive OilThe custom-made font used for the title of this olive oil package at the same time matches and contrasts the logo graphic. Like the graphic, the letters have an organic flow to them, which fits nicely with an organic brand. The green color of the font is reminiscent of green vines as well. Yet unlike the graphic which flows together seamlessly, the tags and flags of the letters point in different directions, almost like wild branches of vines that someone attempted somewhat unsuccessfully to prune into perfection.
Parish Brewing Co.The idea behind this captivating package design by Cargo Collective was to capture the southern feel of the Louisiana start-up brand. The custom font gives the bottles an authentic vintage look and feel. Notice how the text on the box and labels appears partially faded, imitating painted letters on a weathered wooden sign.
Proof – Scotch complimentary kitThis label for the complimentary kit of the scotch tasting app were each hand-stamped (both the label and the app were designed by Zeus Jones). The fonts are a blend of the custom designed Proof typography as well as a script logo taken from the Zeus Jones cycling jerseys. The % on the lids were created by hand-dipping each one in wax and stamping the wax using the stamp from the Proof typography.
Adams & HarlowDesigners Anonymous created the identity, website, and packaging for the Adams & Harlow brand of pork pies. Adams and Harlow is owned by two sisters and they named the company in keeping with the rivalry between their grandfathers’ pork pie companies in the early 1900s. The typography is based on a sans-serif font from the 1900s with some unique touches added in. For instance, the designers created the “S” to look like a butcher’s hook.
The Cloud FactoryThis whimsical wine label designed by Alastair Duckworth and Ross Hamilton, both of Biles Inc., needed to stand out on shelves while also representing the unique story of this New Zealand brand. To create a look that reflected the “land of the long white cloud,” the designers created a hand-rendered typography with cleverly original lettering. The “T”, “C”, and “F” have a very old-fashioned feel to them, and almost remind one of the typography from the posters for the World’s Fair events in the early 1900s.
Selva PastaKayhan Baspinar created an entire font design specifically for this brand. The lettering is both sophisticated and indicative of the shape of pasta at the same time. The extended lines of the letters and the dramatic shape of the upper curves of a few of the letters, such as the “C” and lowercase “m” and “n” are just a few of the unique touches that make this font stand out.
The Manual Co.If you peruse the popular package design submission sites, then you may remember this one from the past. Created by Peter Gregson, this packaging for boots, bags, and other accessories has custom white hand-lettering set on a black background. The unique typography looks a bit like artistic chalk typography on a chalkboard and really gives it a high-end, artistic look and feel.
Jacques Prevert, CHOSES ET AUTRESThis beautiful font was created specifically for the cover of Jacques Prevert’s book, CHOSES ET AUTRES. Marijana Zaric did an excellent job of designing this typeface full of bold lettering and rounded edges. The hand-colored look gives it even more depth and character.
Fizzy LizzyThe custom font designed for these fruit flavored carbonated beverages looks “fizzy” and fun, and leaps off of the label. The bubbles rising from the two “i”s in the logo and the evaporating lettering makes it appear as if the text is floating underwater.
MeltThis custom designed font seems like a cross between the Ark Doomsday Light font and the Priori Sans OT Regular font. The best part of this font design? Along with the dripping chocolate graphics , it looks delicious enough to make anyone crave chocolate, even if chocolate isn’t your forte.
Askul Garbage BagAn amazingly creative design for such a common household item, this garbage bag packaging was designed by Stockholm Design Lab. The letters falling into a “trash pile” at the bottom of the box are all from the good ole’ font family Helvetica.
Peter Wetzer WinesWetzer commissioned designer Laszlo Mihaly Naske to create a calligraphic label for his wine collection, in keeping with a “homemade” theme. Naske explains that his original idea was to go with a more bold approach in the design of the hand-crafted letters, but Wetzer wanted something more simple, traditional, and straightforward. The winemaker chose well – the handwritten font is quite stunning alone and may have been overlooked if too much more was included in the design.
Billington’s SugarThis redesign by jkr of Billington’s sugar packaging adds much more personality than the previous design. The colorful font graphic front and center capture attention quickly, and the faded font used for the company name adds to the traditional look and feel, an element of the design that was very important to the client. The main font used looks similar to Bebas Neae or a popular Gothic font family.
Fyne AleLook closely and you’ll see that Good Creative designed the headlines/titles of the different types of ales each with a different font that matches the name. The Maverick font includes only flags and tags on certain letters – the “A”, “R”, and “K”. In contrast, the Piper’s Gold font is very fancy with a decidedly western look and feel.
IQAnother great design by Good Creative, this redesign for IQ, a hair product brand, is quite staggering when you see the before and after pictures together. The idea from the brand letters came from strands of hair, especially on the hook of the “Q”.